Packaging Design
I have successfully designed and implemented dozens of innovative products and packaging ideas for various retail accounts - starting from design concepts, sample making, communication with factories, buyer confirmation and final production. Working closely along the process with internal sales teams and licensors including Disney, Sanrio, Warner Brothers and Nickelodeon to understand guidelines.
Disney Packaging
Designed creative and character driven packaging for Disney sold at Macy's, Walmart, Kohl's, Amazon and many other retailers.
Jessica Simpson Packaging
Created specialty jewelry and accessories packaging for the lifestyle brand Jessica Simpson. Working with the JS team to create on brand prints and designs - while staying brand conscious but also on trend.
ROCKLOVE Box Design
Worked closely with the designer for RockLove jewelry and the licensors to create colorful and keepsake packaging hinged boxes.
Licensed Seasonal Packaging
Created seasonal branding for character licenses (sold at Walmart, Hobby Lobby, Claire's, CVS) - from understanding how to use licensor guidelines, to having the ability (Sanrio) to create and coordinate my own creative packaging - allowing the packaging to bring the season to life!
Specialty Packaging for Claire's
Created hanging specialty Hello Kitty and Friends packaging for a Claire's exclusive. Working closely with Sanrio licensing team for detailed facts and information about each character, to customize the experience for the customer.
153 Jewelry
Designed a Men's and Women's hinged box to display stainless steel and sterling silver product. 153 is the jewelry line for Tim and Demi Tebow.
Shaquille O'Neal Packaging
Worked with Walmart and JCPenney parameters to create a packaging that could hold product large in scale and have a masculine feel for the Shaquille O'Neal brand.
Hallmark Pet Display - Walmart
Created and designed sidekick unit and packaging to display human and pet jewelry and keychain sets.
Trrtlz Brand
Created packaging designs for the brand which was sold at most major retailers.
Walmart Promos
Created packaging designs that sold for multiple seasons in colorful and character driven packaging.
Target Promos
Created hanging blister packaging in designs for various licenses to showcase children's jewelry