Displays

Designed and launched a comprehensive, nationwide in-store graphics program for Walmart’s Fine Jewelry Department across all U.S. retail locations. This high-impact visual merchandising role required managing large-scale asset creation while strictly adhering to Walmart's rigorous corporate brand guidelines and structural fixture requirements.

Maintained brand integrity across packaging and signage by aligning creative designs with strict retailer footprints and style guidelines. Oversaw prototyping to final production.

Worked with domestic display company on construction, layout, materials and design for this 2 sided spinner unit. Packaging was also designed to fit the unit - hinged box / pouch / hangtag. 

Engineered a high-volume ½ pallet display program for seasonal character-licensed products, balancing rigid retailer constraints with multi-property style guides and legal compliance. 

Worked with Macy's parameters to create a permeant 2 sided spinning display unit to show children's 14KT Gold and Sterling Silver Disney Jewelry. 

Worked with Walmart's parameters to create a sidekick unit to hold a 10 facing bag tag sidekick. Designed l the colorful and secure licensed packaging to showcases the product.

Worked with Claire's and CVS size parameters to create a standing floor unit to hold licensed seasonal product. When the floor unit had mixed licenses - I had to work with multiple licensors to make sure they all felt their brands were represented properly and there was cohesion between the packaging. Separately, working with the corrugated display company on product layout, to make sure all product fit into the fixture with the fixed parameters. 

Worked with Walmart and Hallmark to create a specialized PDQ that would hold seasonal Hallmark branded jewelry and a center section for Hallmark greeting cards. Design a holiday box with a snowflake graphic insert to help create the perfect one stop shopping gift center.